Al Ries was a legendary marketing strategist and author renowned for pioneering the concept of positioning. As the co-author of the seminal classic “Positioning: The Battle for Your Mind,” he revolutionized how brands compete for consumer mental real estate. With over six decades of experience and twelve bestselling books, including “The 22 Immutable Laws of Branding,” Ries is considered a global authority who advised major corporations like Apple, Disney, and Microsoft.
