David S. Duncan is a Managing Director at Innosight and a leading authority on innovation and customer-centric strategy. He is best known for his expertise in the ‘Jobs to Be Done’ theory, having co-authored the Wall Street Journal bestseller Competing Against Luck with Clayton Christensen. Holding a PhD in physics from Harvard and former experience at McKinsey & Company, Duncan advises global executives on building systematic innovation capabilities and deeply understanding the causal drivers of customer choice.
