Dennis Spillecke is a Senior Partner at McKinsey & Company and a global leader in marketing analytics and sales transformations. With extensive experience advising consumer and retail companies, he specializes in driving profitable growth through customer-centric strategies and marketing ROI optimization. As a co-author of ‘Marketing Performance: How Marketers Drive Profitable Growth’, Spillecke is recognized as an authority on bridging the gap between creative marketing and financial accountability for shareholders.
