Fred Reichheld is a business strategist and Bain Fellow known as the “high priest” of loyalty marketing. He is the creator of the Net Promoter System (NPS), a gold-standard metric for measuring customer loyalty used by two-thirds of the Fortune 1000. A world-leading authority on loyalty economics, Reichheld has authored several influential books, including The Loyalty Effect and Winning on Purpose, which introduced the latest Net Promoter 3.0 framework.
