G. Richard Shell is the Thomas Gerrity Professor of Legal Studies and Business Ethics at the Wharton School of the University of Pennsylvania. An internationally recognized expert in negotiation and persuasion, he directs Wharton’s Executive Negotiation Workshop and has advised organizations ranging from Google to the FBI Crisis Negotiation Unit. His authority is established by his award-winning books, including ‘Bargaining for Advantage’ and ‘The Art of Woo’, which are widely used in business schools globally.