Harry Beckwith is a marketing expert and the author of the classic ‘Selling the Invisible,’ a foundational guide for service marketing. As the founder of Beckwith Partners, he has advised numerous Fortune 200 companies and venture-backed startups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is a recipient of the American Marketing Association’s Effie award for marketing effectiveness and is widely regarded as a leading authority on the psychology of client relationships.
