Jay Conrad Levinson (1933–2013) was an influential advertising executive and author, widely recognized as the “father of guerrilla marketing.” He revolutionized the industry by coining the term in his 1984 bestseller, Guerrilla Marketing, which taught small businesses to use creativity over large budgets. His authority stems from his tenure as a Creative Director at Leo Burnett and Senior VP at J. Walter Thompson, where he helped create iconic campaigns like the Marlboro Man and the Pillsbury Doughboy.
