Jeff Cox is a pioneer in the ‘business novel’ genre, recognized for his ability to translate complex management theories into engaging narratives. He is the co-author of the global bestseller The Goal: A Process of Ongoing Improvement, a seminal work on the Theory of Constraints. His authority stems from his role in crafting highly influential books like Zapp! and Selling the Wheel, which have become staples in corporate training and business education worldwide.
