Jim Camp (1946–2014) was a world-renowned negotiation coach and the author of the bestseller Start with No. He established his authority by training over 100,000 professionals and managing billions of dollars in negotiations for Fortune 500 companies. Camp’s contrarian ‘decision-based’ system rejects the traditional ‘win-win’ model, emphasizing emotional control and mission-driven discipline. His high-stakes approach was significantly shaped by his experience as a decorated Vietnam-era military pilot and commercial airline captain.
