Jocko Willink is a retired U.S. Navy SEAL officer and leadership expert who commanded Task Unit Bruiser during the Battle of Ramadi in Iraq. As the co-founder of the leadership consulting firm Echelon Front, he translates high-stakes combat principles into actionable strategies for the business world. He is a recipient of the Silver Star and Bronze Star, establishing him as a preeminent authority on discipline, responsibility, and team management.