Jonathan Gordon is a Partner at McKinsey & Company and a prominent authority on marketing strategy and growth. As a leader of the firm’s global branding and Marketing ROI service lines, he advises major consumer companies on driving profitable growth through analytics-driven strategies. He is the co-author of “Marketing Performance: How Marketers Drive Profitable Growth” and an adjunct professor at Columbia Business School. His insights are frequently featured in the Harvard Business Review, The Economist, and the Financial Times.
