Jim Keenan (known professionally as Keenan) is the CEO of A Sales Guy Inc. and a celebrated sales consultant and keynote speaker. He is an authority on modern, problem-centric sales methodologies, best known for his book “Gap Selling,” which focuses on identifying the distance between a buyer’s current state and their desired future state. With decades of experience, he is a Forbes contributor and a influential voice in 21st-century sales strategy.
