Knut Haanaes is a globally recognized authority on business strategy, currently serving as a Professor of Strategy and Lundin Chair at IMD Business School. His expertise stems from a distinguished career as a Senior Partner at the Boston Consulting Group (BCG), where he led the Global Strategy Practice. Previously a Dean at the World Economic Forum, Haanaes co-authored “Your Strategy Needs a Strategy,” providing a transformative framework for navigating diverse business environments and sustainability challenges.