Lindsay McGregor is a leading authority on performance psychology and the New York Times bestselling co-author of Primed to Perform. As the CEO and co-founder of Vega Factor, she helps global organizations build high-performing cultures through the science of Total Motivation (ToMo). A former McKinsey & Company consultant with degrees from Princeton and Harvard Business School, McGregor is renowned for her research on how purpose and leadership drive innovation and adaptive performance.
