Maureen Burns is a Senior Partner at Bain & Company and a global authority on customer loyalty and the Net Promoter System. As a co-author of the book Winning on Purpose and the seminal HBR article “Net Promoter 3.0,” she pioneered the “earned growth” metric. With an MBA from Harvard, Burns has led major digital transformations, advising global C-suite executives on harnessing customer feedback and data to drive sustainable, purpose-led growth.
