Michael Lovitch is an entrepreneur and expert in sales psychology, recognized for integrating clinical hypnosis into deal-making strategies. He founded The Hypnosis Network, through which he authored the “Comfort Control Selling” system to help professionals master unconscious persuasion. With an MA in Communication Sciences from UC Davis and a career building multi-million dollar brands like RealDose Nutrition and the Baby Bathwater Institute, Lovitch is a preeminent authority on the intersection of psychology and high-stakes sales.
