Michael T. Bosworth is a renowned sales strategist and author, best known for his seminal book, “Solution Selling: Creating Buyers in Difficult Selling Markets.” He established his authority through a high-performing decade at Xerox Computer Services before founding his own consulting firm in 1983. A pioneer of consultative selling, Bosworth has trained thousands of global professionals and authored several influential works, including “CustomerCentric Selling,” solidifying his reputation as a “sales philosopher” and B2B thought leader.
