Nir Eyal is a bestselling author and lecturer specializing in the intersection of psychology, technology, and business. He is a leading authority on behavioral design, best known for his seminal books Hooked: How to Build Habit-Forming Products and Indistractable. Eyal’s expertise is reinforced by his background as a tech entrepreneur and his experience teaching at the Stanford Graduate School of Business. His work has been featured in the Harvard Business Review and The Atlantic.
