Niraj Dawar is a Professor Emeritus of Marketing at the Ivey Business School and a renowned authority on global marketing strategy. With a PhD from Pennsylvania State University, he authored the influential book “Tilt: Shifting Your Strategy from Products to Customers.” His research is featured in top-tier publications like the Harvard Business Review and MIT Sloan Management Review. Dawar has advised senior leadership teams across three continents, specializing in shifting organizational focus from product-centricity to customer-driven value.
