Peter S. Cohan is an Associate Professor of Management Practice at Babson College and a prolific author, consultant, and venture capitalist. A recognized authority on business strategy and tech market cycles, he has authored 17 books, including Brain Rush and Goliath Strikes Back. As a senior contributor to Forbes and Inc., Cohan is widely cited for his expertise in startup scaling and his strategic analysis on how companies can thrive during market shifts and economic volatility.