Richard P. Rumelt is the Harry and Elsa Kunin Emeritus Professor at UCLA Anderson School of Management and a celebrated authority on corporate strategy. described by McKinsey as a “giant in the field,” he is known for stripping away corporate fluff to define strategy as effective problem-solving rather than mere goal-setting. His work, including the influential ‘Good Strategy Bad Strategy’, teaches leaders to diagnose the “crux” of challenges and implement coherent, actionable policies.
