Robert B. Cialdini is a renowned social psychologist and Regents’ Professor Emeritus at Arizona State University. Known as the “Godfather of Influence,” he is an authority on the science of persuasion, having conducted extensive research on compliance and negotiation. His seminal book, “Influence: The Psychology of Persuasion,” introduced key principles like reciprocity and social proof, selling millions of copies worldwide and becoming a cornerstone text in marketing and behavioral psychology.
