Simon Sinek is an optimist, bestselling author, and renowned leadership expert known for popularizing the concept of “The Golden Circle.” His TED Talk on the subject is one of the most-viewed of all time. As the founder of The Optimism Company, he advises international leaders and organizations on building purpose-driven cultures. His work, including “Start with Why” and “Leaders Eat Last,” establishes him as a leading authority on organizational trust and motivation.
