Taddy Hall is a prominent innovation advisor and senior partner at the creative consultancy Lippincott. As a pioneer of the ‘Jobs to Be Done’ theory, Hall spent over 15 years collaborating with Harvard Professor Clayton Christensen, co-authoring the bestseller ‘Competing Against Luck.’ He previously led Nielsen’s Breakthrough Innovation Project and has published extensively in the Harvard Business Review. His deep expertise in marketing and competitive strategy makes him a leading authority for global executives.
