W. Chan Kim is the Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute. Ranked as one of the world’s most influential management thinkers by Thinkers50, Kim is a premier authority on business strategy and innovation. His seminal work, “Blue Ocean Strategy,” has sold millions of copies worldwide, fundamentally changing how companies approach competition by focusing on creating uncontested market space.
