Sam Trattles is an Australian strategic deals negotiator and the founder of the consultancy ‘Other Side of the Table.’ With a background at firms like PwC and Telstra, she has negotiated over $500 million in commercial deals. She is considered a leading authority on negotiation, known for her ‘uniquely Australian’ methodology that uses native animals as archetypes. Her book, Negotiate Your Worth, won the General Business prize at the 2022 Australian Business Book Awards.
