Yuliya Snihur is an Associate Professor of Entrepreneurship at IESE Business School and a leading authority on business model innovation and strategy-making. She is widely recognized for her research at the intersection of innovation and organization theory, having co-authored the influential book “Strategy-Making and Organizational Evolution” (2023). Her academic excellence is validated by the Academy of Management’s prestigious Heizer Award and numerous publications in top-tier journals, including the Academy of Management Journal and Strategic Entrepreneurship Journal.
