by W. Chan Kim , Renée Mauborgne
Is your business stuck in a “Red Ocean,” fighting bloody battles with rivals for a shrinking profit pool? What if you could leave the competition behind entirely? In today’s 5-minute briefing on the legendary book, “Blue Ocean Strategy,” we explore the profound idea of creating uncontested market space. Discover the difference between Red and Blue Oceans and learn the first step to finding your own untapped market.
W. Chan Kim is the Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute. Ranked as one of the world’s most influential management thinkers by Thinkers50, Kim is a premier authority on business strategy and …
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, where she co-directs the Blue Ocean Strategy Institute. Globally renowned as the co-author of the bestseller "Blue Ocean Strategy," she has been ranked by Thinkers50 as the world’s most influential management …
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