Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Stop Fighting for Scraps: Make Your Competition Irrelevant 🌊

Exhausted from the bloody shark tank of business? You’re grinding 24/7, slashing prices, and fighting tooth-and-nail for a tiny sliver of market share. It feels like a losing battle because, honestly? It is. Staying in the “Red Ocean” of fierce competition is the fastest way to kill your business growth and burn out before you even get started.

Flip the script. Blue Ocean Strategy isn’t about beating the competition—it’s about making them totally irrelevant. W. Chan Kim and Renée Mauborgne hand you the blueprint to unlock uncontested market space where you set the rules. This is the ultimate mindset shift from surviving to thriving. Stop chasing demand and start creating it.

In this Momentum episode, you’ll unlock: 🚀 How to execute Value Innovation to break the cost-value trade-off forever. 🧠 The 4-Action Framework to reconstruct market boundaries and crush strategic planning. 💡 The secret to capturing “non-customers” and unlocking explosive new demand.

Ready to swim in clear waters? Smash play on the Free teaser for a quick dose of innovation tactics, or upgrade to Premium on Momentum to unlock the full deep dive. Let’s get to work. 🎧