by Jim Collins , Jerry I. Porras
How do some companies thrive for over a century, consistently outperforming the market while others fade away? It’s not about having a single charismatic leader or a brilliant product idea. It’s about building a company that is itself the ultimate creation. In today’s 5-minute briefing on Jim Collins and Jerry Porras’s groundbreaking research in “Built to Last,” we explore the most important finding about visionary companies. Discover why they focus on preserving a core ideology while simultaneously stimulating progress.
Jim Collins is a renowned American researcher, author, and speaker specializing in business management and corporate sustainability. Formerly a faculty member at Stanford Graduate School of Business, he has dedicated over three decades to analyzing the factors that drive long-term organizational …
Jerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at Stanford University's Graduate School of Business. He is a leading authority on organizational vision and change, best known for co-authoring the business classic "Built to Last: Successful Habits of Visionary …
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