by Ed Catmull , Amy Wallace
How did Pixar Animation Studios create a culture that produced hit after hit, from Toy Story to Up? The answer isn’t just brilliant artists; it’s a revolutionary management philosophy designed to nurture creativity.In today’s 5-minute briefing on Ed Catmull’s “Creativity, Inc.,” we explore the core challenge of managing creative teams. Discover the concept of the “Braintrust,” a powerful model for giving candid feedback that supports, rather than crushes, new ideas.
Ed Catmull is a computer scientist and the co-founder of Pixar Animation Studios, where he served as president alongside Walt Disney Animation Studios. As a pioneer in computer graphics, Catmull developed groundbreaking technologies that revolutionized modern filmmaking. His leadership helped shape …
Amy Wallace is an award-winning journalist and author specializing in business, innovation, and long-form reporting. She is widely recognized as the co-author of the New York Times bestseller "Creativity, Inc.", written with Pixar co-founder Ed Catmull. A correspondent for GQ and editor-at-large at …
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