by Kerry Patterson , Joseph Grenny , Ron McMillan , Al Switzler
We’ve all been there: a high-stakes conversation where opinions vary and emotions run strong. Most of us either avoid these talks or handle them badly. But what if you could master them? In today’s 5-minute briefing on the influential book, “Crucial Conversations,” we introduce the single most important technique for creating safety in a dialogue, allowing you to say almost anything and have it be heard.
Kerry Patterson was a leading authority on interpersonal communication and organizational behavior, best known as a co-author of the bestseller "Crucial Conversations." He co-founded Crucial Learning (formerly VitalSmarts) and completed doctoral work at Stanford University. Patterson's expertise was …
Joseph Grenny is a four-time New York Times bestselling author and leading social scientist for business performance. As the co-founder of Crucial Learning (formerly VitalSmarts), he has advised hundreds of Fortune 500 companies on communication and organizational behavior. His research-based …
Ron McMillan is a New York Times bestselling author and leading social scientist specializing in organizational change and interpersonal communication. As a co-founder of VitalSmarts (now Crucial Learning), he has spent over 25 years researching human behavior and corporate performance alongside …
Al Switzler is a co-founder of Crucial Learning and a renowned social scientist specializing in organizational behavior. As a New York Times bestselling co-author of "Crucial Conversations," "Influencer," and "Crucial Accountability," he is a leading authority on high-stakes communication. Switzler …

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