Think treating your customer service like an annoying expense is just ‘good business’? Think again. In today’s briefing, we explore Tony Hsieh’s revolutionary book, ‘Delivering Happiness.’ Discover how Zappos transformed the retail landscape by doing the unthinkable: obsessing over employee happiness instead of profits. We uncover the legendary stories of their wildly unconventional customer service—like helping a caller order a late-night pizza—and their brilliant, brutal tactic of paying new hires $2,000 to quit just to protect their culture.

Enjoyed this quick insight? Upgrade to Momentum Premium for the full 18-minute deep dive. You’ll unlock Tony’s specific framework for defining committable Core Values, the exact ‘Science of Happiness’ formula applied to business, and the number one mistake leaders make when trying to scale a vibrant culture. Head over to our premium feed right now to change the way you lead forever!