by William Ury
What do you do when you lay out a perfectly logical, win-win proposal, and the person across the table simply crosses their arms and says “no”? In today’s daily briefing, we explore William Ury’s groundbreaking “Breakthrough Strategy” from his classic book, Getting Past No. Discover the psychological magic of “Going to the Balcony” to detach from emotional triggers and instantly disarm a hostile opponent. Instead of fighting over a shrinking pie, you’ll learn how to step to their side and reposition yourself for success.
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William Ury is a world-renowned negotiator and mediator, recognized as a preeminent authority on conflict resolution. As a co-founder of Harvard’s Program on Negotiation, he has spent over four decades mediating high-stakes disputes, from corporate boardroom battles to international civil wars. He …
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