Do your company’s “strategies” feel more like a list of goals or a collection of buzzwords than a coherent plan? In a world drowning in vague aspirations, true strategy is a rare and powerful force.In today’s 5-minute briefing on Richard P. Rumelt’s essential book, “Good Strategy Bad Strategy,” we explore the core difference. Discover why bad strategy is rampant and how a genuine strategy always contains a simple, yet profound, underlying structure known as the kernel.
Richard P. Rumelt is the Harry and Elsa Kunin Emeritus Professor at UCLA Anderson School of Management and a celebrated authority on corporate strategy. described by McKinsey as a "giant in the field," he is known for stripping away corporate fluff to define strategy as effective problem-solving …
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