by Harvard Business Review , John P. Kotter
Seventy percent of organizational change initiatives fail completely. Are your employees just uniquely stubborn, or are you introducing change the wrong way? In today’s daily briefing, we explore a groundbreaking concept from “HBR’s 10 Must Reads on Change Management” featuring Harvard Business School professor John P. Kotter. Discover why logical spreadsheets don’t change behavior—emotions do. Learn the crucial difference between exhausting “false urgency” and visceral “true urgency,” highlighted by a brilliant real-world story involving a mountain of work gloves.
Enjoyed this? Upgrade to Momentum Premium right now to unlock the full 18-minute masterclass. We reveal Kotter’s complete step-by-step framework, how to build an unstoppable Guiding Coalition, and the one fatal mistake that causes 80% of successful changes to completely unravel.
Harvard Business Review (HBR) is a leading global authority on management and leadership, published by Harvard Business Publishing as an affiliate of Harvard Business School. Since its founding in 1922, HBR has served as a primary bridge between academic research and business practice. It is …
John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and a co-founder of the management consulting firm Kotter International. He is widely recognized as a premier authority on leadership and change management, best known for developing the …
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