by Nir Eyal , Ryan Hoover
Why do some apps and products become an ingrained part of our daily lives, while others are quickly forgotten? The secret isn’t just great marketing; it’s about building habits.In today’s 5-minute briefing on Nir Eyal’s groundbreaking book, “Hooked,” we explore the Hook Model—a four-step cycle that influential companies use to create habit-forming products. Discover the first critical step: understanding the internal triggers that drive user behavior.
Nir Eyal is a bestselling author and lecturer specializing in the intersection of psychology, technology, and business. He is a leading authority on behavioral design, best known for his seminal books Hooked: How to Build Habit-Forming Products and Indistractable. Eyal’s expertise is reinforced by …
Ryan Hoover is a prominent tech entrepreneur and investor, best known as the founder of Product Hunt, the leading platform for discovering new software and hardware. As a key collaborator on the best-selling book Hooked: How to Build Habit-Forming Products, Hoover is a recognized authority on …
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