by Eric Schmidt , Jonathan Rosenberg , Alan Eagle
The management rules that worked for the industrial age are obsolete in the internet age. Why? Because the workforce has changed. We are no longer managing laborers; we are managing a new breed of employee who combines technical depth, business savvy, and creative flair.In today’s 5-minute briefing on “How Google Works,” written by its former CEO and SVP of Products, we introduce the concept of the “Smart Creative.” Discover why you can’t micro-manage these people and why the primary job of leadership today is to build the environment where they can thrive.
Eric Schmidt is a seasoned technologist and business leader best known for serving as the CEO of Google from 2001 to 2011. He is a leading authority on organizational growth and innovation, having transformed Google from a startup into a global powerhouse. With prior leadership roles at Sun …
Jonathan Rosenberg is a prominent technology executive known for his pivotal role as Google’s Senior Vice President of Products. Joining in 2002, he was instrumental in scaling product development, overseeing the launch of core services like Gmail, Android, and Chrome. An advisor to Alphabet’s …
Alan Eagle is an author, executive communications coach, and former Managing Director at Google. During his 16-year tenure at the tech giant, he served as a lead speechwriter and storyteller for top executives like Eric Schmidt. As a co-author of bestsellers including How Google Works, Trillion …
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