by Terri Morrison , Wayne A. Conaway
We are taught the Golden Rule: “Treat others the way you would want to be treated.” But in international business, this is a recipe for disaster. If you treat a Japanese client the way a New Yorker wants to be treated (direct, fast, informal), you will lose the deal before you even sit down.In today’s 5-minute briefing on the definitive guide to global etiquette, “Kiss, Bow, or Shake Hands,” we explore the concept of Cultural Intelligence (CQ). Discover why “common sense” isn’t common—it’s cultural—and why knowing whether your counterpart values a contract or a relationship is the difference between a handshake and a closed door.
Terri Morrison is a leading authority on intercultural communications and the author of the bestselling 'Kiss, Bow, Or Shake Hands' series. As President of Getting Through Customs, she has authored ten books on global business etiquette. Her work is highly regarded as a definitive resource for …
Wayne A. Conaway is a leading authority on intercultural communication and global business etiquette. He is the co-author of the bestselling 'Kiss, Bow, or Shake Hands' series, an essential resource for international professionals. With over nine books and hundreds of articles to his credit, …
Get the 20-minute audio masterclass for this book and hundreds more. Deep dives, actionable worksheets, and expert analysis—available exclusively for Momentum members.
Join 5,000+ leaders growing daily.
