Is the goal of management simply to minimize risk and maximize profit? Abraham Maslow, the father of humanistic psychology and the Hierarchy of Needs, argued that the goal of a business is much higher: to create the conditions where people can become their best, most self-actualized selves.In today’s 5-minute briefing on “Maslow on Management,” we explore his revolutionary idea that the most productive workplaces are those where employees feel safe, respected, and, most importantly, self-actualized. Discover why tapping into an employee’s highest needs is the ultimate source of efficiency.
Abraham H. Maslow was a renowned American psychologist and a founder of humanistic psychology. He is an authority on human motivation, best known for creating 'Maslow's hierarchy of needs.' His work revolutionized management theory by arguing that businesses thrive when they foster employee …

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