by Richard H. Thaler , Cass R. Sunstein
We all want to make better choices about our health, wealth, and happiness, but our brains often get in the way. What if we could design our environment to make the best choice the easiest choice?In today’s 5-minute briefing on the Nobel Prize-winning book, “Nudge,” we explore the powerful concept of Choice Architecture. Discover how small, almost invisible changes in how options are presented can radically improve the decisions we make every single day.
Richard H. Thaler is a distinguished economist and the 2017 Nobel Memorial Prize winner in Economic Sciences, recognized as a founding father of behavioral economics. He serves as the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago …
Cass R. Sunstein is a preeminent legal scholar and the Robert Walmsley University Professor at Harvard Law School. A global authority on behavioral economics and administrative law, he served as the Administrator of the White House Office of Information and Regulatory Affairs under President Obama. …
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