by A.G. Lafley , Roger L. Martin
Strategy can often feel like a vague, complex process. But what if you could boil it down to just five essential questions? That’s the powerful framework developed by the legendary CEO of Procter & Gamble.In today’s 5-minute briefing on the modern classic, “Playing to Win,” we introduce the Strategic Choice Cascade. Discover the first and most important question every leader must answer: “What is your winning aspiration?”
A.G. Lafley is an American businessman and strategy expert best known for his transformative tenure as the Chairman and CEO of Procter & Gamble. Under his leadership, the company doubled its sales and significantly expanded its portfolio of billion-dollar brands. As a co-author of "Playing to Win," …
Roger L. Martin is a world-renowned strategy advisor and Professor Emeritus at the Rotman School of Management, where he served as Dean from 1998 to 2013. A global authority on business strategy, he was ranked the world's #1 management thinker by Thinkers50 in 2017. Martin is a pioneer of …
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