by Jesko Perrey , Tjark Freundt , Dennis Spillecke
For decades, branding was considered “fluffy”—a creative endeavor impossible to measure. But in the data-driven world of modern business, that excuse no longer holds up. What if you could manage your brand with the same rigor as your supply chain or your finances?In today’s 5-minute briefing on the McKinsey guide “Power Brands,” we strip away the magic and look at the math. Discover why the most successful companies treat their brand not as a logo, but as a measurable strategic asset that drives hard revenue.
Jesko Perrey is a leading expert in marketing strategy and a Senior Partner at McKinsey & Company, where he serves as the Global Leader of the Marketing & Sales Practice. With a PhD from the University of Münster, he has over 20 years of experience advising global brands on marketing ROI and digital …
Tjark Freundt is a Senior Partner at McKinsey & Company, where he leads the Growth, Marketing & Sales Practice in Europe. With over 20 years of experience, he is a recognized authority on brand management, marketing ROI, and large-scale growth transformations. He has co-authored influential books …
Dennis Spillecke is a Senior Partner at McKinsey & Company and a global leader in marketing analytics and sales transformations. With extensive experience advising consumer and retail companies, he specializes in driving profitable growth through customer-centric strategies and marketing ROI …
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