Momentum, your daily edge in Leadership 🚀 Logo Momentum, your daily edge in Leadership 🚀
Home / Books / Pre-Suasion: A Revolutionary Way to Influence and Persuade
Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

Summary & Key Takeaways

Win the Deal Before You Even Open Your Mouth

You’ve got the killer product, the perfect script, and the hustle. So why are you still getting hit with “let me think about it”? It’s frustrating as hell. You’re grinding out pitches and negotiations, but it feels like you’re pushing a boulder uphill. You aren’t lacking talent; you’re just missing the setup.

Enter Pre-Suasion. Robert Cialdini is about to flip your world upside down. The secret isn’t what you say during the pitch—it’s what you do the moment before. This is the ultimate mindset shift for anyone in sales or management. Learn to prime your audience’s brain so a “YES” becomes the only logical option. This is the leadership tip you’ve been waiting for to stop chasing and start closing.

In this Momentum episode, you’ll unlock:

Ready to master the art of the setup? Hit play on the Free teaser to get the basics. Want the full masterclass? Upgrade to Premium Momentum now to unlock the deep-dive tactical breakdown in under 5 minutes. Let’s get it.

Premium Cover for Pre-Suasion: A Revolutionary Way to Influence and Persuade
Premium
Premium Access

Don't just read the notes.
Master the concepts.

Get the 20-minute audio masterclass for this book and hundreds more. Deep dives, actionable worksheets, and expert analysis—available exclusively for Momentum members.

Join 5,000+ leaders growing daily.