In a world overflowing with advertising, why do most marketing efforts fail? Because they’re designed for a world that no longer exists—a world where people paid attention. Today, consumers are too busy, too distracted, and too overwhelmed.In today’s 5-minute briefing on Seth Godin’s seminal marketing book, “Purple Cow,” we explore the profound idea that the only way to stand out is to be remarkable. Discover why “very good” is invisible, and why you must design your product or service itself to be worth talking about.