by Lindsay McGregor , Neel Doshi
Why do your employees work? The answer to that question isn’t just a curiosity; it is a mathematical predictor of your company’s success. Neel Doshi and Lindsay McGregor, former McKinsey consultants, discovered that why we work determines how well we work.In today’s 5-minute briefing on their groundbreaking framework (best known from their book Primed to Perform), we unpack the Total Motivation (ToMo) factor. Discover why “carrot and stick” motivation actually destroys performance in the modern era, and learn the “Secret Mix” of the three direct motives—Play, Purpose, and Potential—that drive high-performance cultures.
Lindsay McGregor is a leading authority on performance psychology and the New York Times bestselling co-author of Primed to Perform. As the CEO and co-founder of Vega Factor, she helps global organizations build high-performing cultures through the science of Total Motivation (ToMo). A former …
Neel Doshi is an organizational strategist and the co-author of the New York Times bestseller "Primed to Perform." As the co-founder of Factor Momentum (formerly Vega Factor), he is a leading authority on workplace culture and motivation science. A former partner at McKinsey & Company, Doshi applies …
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