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Book cover of Reinventing Your Business Model

Reinventing Your Business Model

by Mark W. Johnson , Clayton M. Christensen , Henning Kagermann

Summary & Key Takeaways

Your company might be successful today, but are you prepared for tomorrow? Simply improving your current products and services isn’t enough. True long-term success often requires fundamentally rethinking how you create, deliver, and capture value.In today’s 5-minute briefing on the influential HBR article and book concept, “Reinventing Your Business Model,” we explore why business model innovation is just as critical as product innovation Discover the first crucial step: identifying a new customer value proposition.

About the Authors

Mark W. Johnson

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Mark W. Johnson is a prominent business strategist and the co-founder of the innovation consulting firm Innosight, established alongside Clayton Christensen. An authority on business model innovation and growth strategy, he has advised numerous Global 1000 companies and government leaders. Johnson …

Clayton M. Christensen

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Clayton M. Christensen (1952–2020) was a renowned Harvard Business School professor and a leading authority on disruptive innovation. Best known for his seminal book "The Innovator’s Dilemma," he revolutionized how organizations approach growth and strategy. In "How Will You Measure Your Life?", he …

Henning Kagermann

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Henning Kagermann is a distinguished German business leader and physicist, renowned for his tenure as CEO of SAP SE. He is a leading authority on digital transformation and corporate strategy, having co-developed the influential 'Industrie 4.0' framework. His expertise in business model innovation …

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