by Jason Fried , David Heinemeier Hansson
Throw out the business plan. Stop obsessing over the competition. Cancel that long meeting. For years, we’ve been told there’s a standard playbook for building a business, but what if that playbook is wrong? In today’s 5-minute briefing on the contrarian classic, “Rework,” we explore its most powerful and liberating idea: you need far less than you think to start a successful business. Discover why “ASAP is poison” and how embracing constraints can become your greatest advantage.
Jason Fried is an entrepreneur and writer known for co-founding 37signals, the software company behind Basecamp and Ruby on Rails. He is a preeminent authority on business productivity and design, having co-authored the New York Times bestseller Rework. His expertise is rooted in over twenty years …
David Heinemeier Hansson is a Danish programmer and entrepreneur known for creating the popular web development framework Ruby on Rails. As the co-founder and CTO of 37signals, he has pioneered a successful, bootstrapped business model that challenges traditional corporate norms. His authority stems …
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