by Jake Knapp , John Zeratsky , Braden Kowitz
Do you have a big problem to solve or a bold idea to test, but get bogged down by endless meetings and uncertain outcomes? What if you could condense months of work into a single, intense week and get real answers?In today’s 5-minute briefing on the Google Ventures playbook, “Sprint,” we introduce the revolutionary 5-day process for quickly answering critical business questions. Discover how to move from idea to tested prototype in less than a week, dramatically reducing risk and accelerating innovation.
Jake Knapp is a writer, designer, and investor known for creating the Design Sprint process during his decade-long tenure at Google and Google Ventures. He is the New York Times bestselling author of Sprint and Make Time, and a co-founder of the venture firm Character. Having helped build products …
John Zeratsky is a bestselling author and venture capitalist who co-developed the "Design Sprint" methodology during his tenure as a partner at Google Ventures. He is an authority on product design and time management, having helped over 300 companies—including Slack, Uber, and 23andMe—test new …
Braden Kowitz is a product designer and co-author of the bestselling book Sprint. He is a leading authority on product discovery and team culture, having founded the Google Ventures design team and pioneered the 'design partner' role. Kowitz has advised nearly 200 startups and previously led design …
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