by Simon Sinek
You’re grinding 24/7, stacking up productivity hacks, and pushing a killer product—but nobody is listening. You feel like you’re screaming into the void while your competition effortlessly crushes it. Why? Because you’re communicating backward. You’re obsessed with the What, but you’ve completely ignored the soul of your business. You don’t need another feature list; you need a reason to exist.
It’s time for a massive mindset shift. In Start with Why, Simon Sinek reveals the biological code behind influence. He proves that the world’s most legendary leaders—from MLK to Apple—all think, act, and communicate the exact same way. People don’t buy what you do; they buy why you do it. This isn’t just a book; it’s the ultimate guide to leadership strategies that actually stick.
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