by Marcel Planellas , Anna Muni
Do you rely on the same SWOT analysis or 2x2 matrix for every strategic challenge? What if that’s like using a hammer to turn a screw? Great strategy isn’t about having one favorite tool; it’s about having the right toolbox.In today’s 5-minute briefing on “Strategic Decisions,” we explore why matching the right model to the right problem is the most important decision you can make. Discover the power of building a versatile “strategy palette” to navigate any business challenge effectively.
Marcel Planellas is an authority in strategic management and a professor at ESADE Business School, where he has taught since 1986. Formerly the Secretary General of ESADE, he holds a PhD in Economics and is a member of the Strategic Management Society. He is the author of the influential book …
Anna Muni is a branding specialist, designer, and professor of Brand Strategy at BAU College of Arts and Design of Barcelona. As Head of Strategy and Innovation at Batllegroup, she has developed strategies for top-tier companies across diverse global industries. She is a recognized authority on …
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